I am Ninoy - Makati City, Philippines

The iamninoy campaign was launched on August 21, 2008 to introduce Ninoy to new generations of Filipinos in commemoration of his 25th death anniversary. Using Ninoy’s trademark eyeglasses as visual symbol (inviting the young to view the world “through Ninoy’s eyes”), the campaign was embraced by the youth. They came out in great numbers to buy and wear iamninoy merchandise, thereby contributing to the various advocacies of the campaign’s retail partners.The campaign was so resonant that some retail partners ran out of stock within a month or two after the launch. It kindled a fresh sense of selfless heroism among many young Filipinos who posted all sorts of user-generated content on the Web, formed iamninoy communities, volunteered for projects, and participated in  

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iamninoy-sponsored events. Not surprisingly, the number of iamninoy retail partners increased from six in August 2008 to 18 to date.