HB1 Pharmacy - Davao City, Philippines

Starting out as NCCC Botica in the late 1980s, the pharmacy outlet operated only in New City Commercial Center's (NCCC) flagship store at Ramon Magsaysay Avenue (Uyanguren Street) Davao City.

In 2003, NCCC Botica was renamed into Health and Beauty in 1 or HB1, selling quality over the counter medicines and pharmaceutical products at NCCC Mall Davao and at NCCC Main Magsaysay.

It diversified into the retail of beauty, healthcare, medical, and grocery items. It incorporated additional lines like food items, office and school supplies, houseware items and a quick snack bar to include breads and beverages at very affordable prices.

HB1's client base are largely after the convenience of a drug store and mini mart in one spot. Its outlet preference are locations that have medium to  

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high density households with access to public transportation.

Currently, HB1 has over 50 drugstore branches with 3 different categories; Traditional Pharmacy, Neigborhood Store, and Health and Beauty. It has branches all over Davao Region (from Davao del Sur to Davao del Norte), and 2 in Palawan.