Caparal Appliances & Furniture - Dasmarinas, Philippines

OUR HISTORY
Caparal Appliances & Furniture was founded by Mrs. Jocelyn E. Caparal and Engr. Apolinar S. Caparal in 1993. It started as a small part-time business of the couple through selling small merchandise to neighbors and friends through an instalment basis.

The couple worked during their days off and whenever they had time after work, with Engr. Caparal working as a driver and Mrs. Caparal as the sales agent. As their sales started to grow the couple saw the potential of the small business and Mrs. Caparal decided to resign from her present job to focus on developing the business further. With this, their sales grew and the couple soon hired employees and other people to help expand their business.

As time went by the couple earned the trust and loyalty of their employees an  

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agents and slowly “Caparal Appliances & Furniture” being a dream came into reality. The company was then legally registered on March 1995 to earn the trust of the market.

Soon after this, the first branch was born in Silang, Cavite and as time went by more branches were put up all throughout the province and more employees were hired for the expansion of the business. With this, the company grew and flourished with the help of its people and became a private family corporation that is the leading appliances & furniture company in the whole of Cavite.

OUR MISSION

Caparal Appliances & Furniture will create a future full of color, bettering the lives of its customers and society with the quality and affordability of our home furnishings. Through our commitment to quality and social responsibility we aim to exceed our limits and create continuous improvement. We will go beyond difficult goals by engaging and nurturing the talent and passion of people who believe in positive change.

OUR VISION

To make each Filipino's house a complete home for the better.

OUR VALUES
The Caparal Appliances & Furniture Core Values are what guides the decisions of each of its members. These are the core values that embody each member of the company.

Integrity
We do business the right way, even when no one is looking
We conduct our business in accordance with the highest standards of professional behavior and ethics. We are transparent, honest and ethical in all our interactions with employees, clients, consumers, vendors and the public. We will always do what is right for the customer, the employee, or the circumstance.

Value People
We are strong when we have each other, we value our people.
We believe in treating people well and with respect, although their opinions may be different than ours. We celebrate the differences of people and look to learn from others. We understand that respect is earned and not granted or a guarantee. Treating people fair is different than treating all people the same. Individually, we aim to increase our credibility and trust in the organization, with our clients, and with our community.

Quality
We aim to provide products and services with unsurpassed value to our clients.
We are constantly looking for new and better ways forward. Whatever we are doing today, we can do better tomorrow. Finding solutions to almost impossible challenges is part of our success and a source of inspiration to move on to the next challenge in order for us to only provide the best quality at the best price.

Commitment
We are committed in heart and mind to the success of our customers, clients and shareholders.
We will strive for continuous improvement. We will produce the best products and deliver the best services as we are capable of providing. We will challenge the process, the product, and our opinions. We will foster a team spirit, never challenging the person, but challenging the problem or opportunity. We will look for new opportunities to learn and grow. We will speak up when we do not understand or do not agree with others. We strive to be known as thought leaders and innovators in this industry.