Review Late delivery despite overpriced cake; poor complaints management

I was out of the country on my mom's 83rd birthday. She was staying in a care home. We were waiting for the cake the whole day. I had to ask her caregiver from time to time if the cake has arrived. Since it was a birthday, the expectation was it will arrive on or before 12 noon. They charged $30.99 for the cake which costs only about $10 if bought directly from the store. On top of that, they charged $9.99 for the delivery service. With that hefty profit, my expectation was high. The cake was delivered at 8pm when my mom was already about to go to bed. The messenger gave an excuse "galing pa kasi ako ng Taytay/Tanay (I came all the way from Taytay/Tanay". I made my sentiments known to Philcakes and all they could offer was an apology-- an apology for a rip-off.