PJ Lhuillier - Makati City, Philippines

By 1987, the company, pursued nationwide expansion. It adopted the trade name Cebuana Lhuillier. Since then, every Philippe Lhuillier-owned pawnshop branch that opened anywhere in the Philippines carried the name Cebuana Lhuillier. Branches as far north as Aparri and as far south as General Santos were servicing the needs of over 15,000 customers a day.April 1989 saw the company incorporated and renamed P. J. Lhuillier, Inc. (PJLI) with Philippe Lhuillier as principal stockholder and Chairman of the Board.In the 1990s, Cebuana Lhuillier continued to dominate the pawnshop industry. By 1994, it had over 300 branches nationwide. This accessibility to the people made Cebuana Lhuillier a byword in pawning.Cebuana Lhuillier now offer local money remittance services with its Pera Padala;  

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affordable insurance with its AllCare products; cellphone reloading, among others services.Today, Cebuana Lhuillier is the common Filipino's preferred cash solutions provider.