Starcom Mediavest Group Philippines, Inc - Makati City

At SMG, our vision is simple: to be leaders of the consumer attention economy. In the past, capturing consumer attention was a relatively straightforward undertaking. But times have changed. Today's consumers have more choice - and more control - than ever before. We operate in a dynamic economy, where consumer attention is a limited resource. Hence the old, exposure-based marketing models have become obsolete. Success can no longer be achieved by simply gaining attention - instead you need to captivate your consumer.