Information, Education and Communication (IEC) - Pasig City, Philippines

IEC can be defined as an approach which attempts to change or reinforce a set of behaviours in a "target audience" regarding a specific problem in a predefined period of time. It is multidisciplinary and client-centred in its approach, drawing from the fields of diffusion theory, social marketing, behaviour analysis, anthropology, and instructive design.* IEC strategies involve planning, implementation, monitoring and evaluation