ForMe - Pasay City, Metro Manila (SM Mall of Asia) - Philippines

In 2004, ForMe was launched in key malls in the Philippines. To date, it has successfully opened 27 stores. ForMe's target market are female, ages 25-34 years old from AB broad C socio economic class. They are real women on-the-go who want to dress right for their shape. They seek classic pieces that are feminine and ladylike but with a surprising twist!