SM-North Edsa - Quezon City, Philippines

VisionSM Prime envisions to be a leader in world-class mall development, committed to deliver the daily needs of millions by offering a total mall experience and creating a richer, better quality of life Mission * To constantly provide customers with a fresh and world-class mall experience through innovative and state-of-the-art facilities and services; * To undertake wide-ranging corporate social responsibility initiatives that provide greater service for customers with special needs, and ensure environmental sustainability through various programs on energy, water and air conservation; * To be an employer of choice, offering comprehensive opportunities for career growth and enhancement; * To deliver sustainable long-term growth and increasing shareholder value; and *  

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To uphold its role as a catalyst for economic development.Core ValuesVision. Leadership. Innovation. Focus. Hard Work. Integrity. Prudence