Daily Apple - Philippines

The story begins with one man’s personal interest in combating the debilitating effects of gout using natural products. 2005 TOYM Awardee Philip Cruz, became interested in the healing potential of mushrooms and started to research on the different varieties known for their effectiveness. One mushroom in particular caught his attention: Ganoderma lucidum, a polypore mushroom found growing on dead logs in the deepest forests in China. Known as Ling Zhi by the Chinese and Reishi by the Japanese, this mushroom was so revered in the Chinese Medicine Almanac that at one time it was thought to be an elixir of longevity and was exclusive only to the Emperor and the royal family.Philip began to actively research on this mushroom. With his technical background and training, he was finally able to  

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find a strain with the ability to thrive in the local environment. The cultivation of Ganoderma lucidum in Negros is currently the largest in the Philippines. His collaborative work with doctors, scientists and research institutions gave birth to Herbanext, Inc., a 100% Filipino-owned company, which focuses not only on the production of nature-based products that promote and maintain health, it also seeks to elevate the status of natural medicine and diet supplementation to a new level by combining the knowledge derived from folk healing modalities and ancient TCM with scientific research on phytotherapy.