Ricky Reyes Salon - LG/FSM Megamall - Mandaluyong City, Philippines

Ricky Reyes’s rich and eventful life could definitely rival today’s most colorful telenovelas. With its dramatic highs and lows, one could say that it even begs to be filmed.It was not surprising then that his life story was recently dramatized in a weekly drama special on a popular television network.But before his life was told on national television, there was, of course, a book. In 2000, writer Abe Florendo charted the life of Ricky Reyes, from his humble beginnings to his initial forays into the world of beauty and fashion, from his early triumphs as a hairdresser to his achievements as a philanthropist. As the blurb on the book’s cover explained, the writer could have explored countless of themes like the glitz and glamour that Reyes has surrounded his life with.The decadence  

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of the world he has conquered. But then, as Florendo constantly pointed out on his book, it would have not explained who exactly Reyes is.