Just Jewel Diamonds Boutique Corporation - Makati City, Philippines

Just Jewels introduces in the country the "by the gram" concept in jewelry selling. This innovative way of selling fine jewelry is based on the "by the gram" concept of selling gold made famous by the stalls on New York's 47th Street. This pricing technique involves the weighing of the jewelry item on an electronic weighing scale to determine its retail price. Just Jewels takes it a step further by incorporating precious stones set on the gold.