Bluethumb Brand Design Agency - San Juan, Philippines

Cobo, a budding bubble tea brand, faced lots of competitors in the market. To grow their reach, there arose a need to be differentiated from the rest.

The goal of Bluethumb was to stir up the milk tea trend with a fresh identity system for Cobo to stand out. Inspired by Cobo’s variety of sinkers you can add to a drink, Bluethumb created different characters to illustrate variety. “Awesome Possibiliteas” - the tagline created - positioned Cobo as a unique, adventurous, and youthful brand. And now with 20 branches and counting, the new look unleashed the potential of Cobo which opened up international inquiries for franchise.
Scope of Project: Brand Identity, Logo Redesign, Tagline, Packaging, Brand Mascot, Posters, In-Store Graphics, Illustrations, Creative Copywriting

Robinsons Bank is a formidable financial institution that came to us to redesign their look.

With an objective to attract the youth, Bluethumb revamped their logo by replacing their old color scheme with a green color that is bold and unique among the usual red and blue colors used for banks. Using a modern typeface gave the bank a fresh, distinctive corporate identity.

Scope of Project: Rebranding of Brand Identity, Corporate Stationery, Bank Façade, ATM and Passbook Design.

To give the brand an edge in the Metro, Bluethumb differentiated Good Day to be a premium convenience store catering to the medium to upscale market.

Bluethumb created a positive brand name, and used a combination of rustic colors and modern elements to convey a high-end look that’s welcoming and bright.

The placement of the sunshine's rays implies the notion of a spectrum; echoing the brand's wide range of high quality items. It’s the brand’s assurance of premium picks sure to make one's day good, at any time and at any day.

Scope of Project: Brand Identity, Naming, Logo, Tagline, Packaging, Posters, In-Store Graphics, Art Direction, Illustrations, Creative Copywriting