Florence Flowers and Gifts Shop - Quezon City, Philippines

Florence Flowers & Gifts Shop was formed in late September 2007, on the goal of the owner to help her aunt who had lost her job after working in the flower shop business for more then 20 years.

The owner, being a flower lover herself, encashed her dollar savings from her salary to open a flowers and gifts shop along Araneta Avenue, Barangay Dona Imelda, Quezon City. What was on her mind was to change the store ambiance of the flower shops along that flower-business-busy street. She wanted to put more class to the shop, and to the flower arrangement itself yet at a very reasonable budget. She wanted to attract more customers because in doing so, she would employ more people for her business. More employees mean lesser people starving, and lesser people doing crimes just to eat. She  

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wanted to help people without them losing their self-esteem (as they would probably feel when asking for monetarial help, or when caught doing crimes) and that is by giving them jobs.

However, business is not as good as she expected. All her savings were lost funding the daily flower displays, and paying the business space rent, electricity, water, transportation, food, and her 5 people-staff salary. She had no other option but to stop renting the business space in March 2008. However, that time, www.florenceblooms.com was already conceptualized, and was already fully paid.

For two years, since 2008, Florence Flowers stopped her operation due to financial issues. During those years, the owner did not anymore think of operating the flower shop due to monetarial lost she had with the shop. Sometime in 2009, Otis Elevator, and Management called the owner to deliver sympathy flowers. Being unemployed and have no source of funds for that flower order, the owner was at first hesitant to accept the order. But, luckily, Otis paid in cash prior to delivery. That order was the first, and few companies called for another deliveries, and so, in January 2010, the owner pawned all her remaining jewelries for Php59,000. With the money generated, she registered the business with Quezon City Business Licensing Office, and the Bureau of Internal Revenue, and opened a corporate bank account. Hence, in January 2010, FLORENCE went back to business, as a legal, and fully registered online flowers, and gifts store.

In May 2010, FLORENCE went INTERNATIONAL by its affiliation with more than 100 flower shops, and florists around the world.

But, FLORENCE did not stop there. She continues to improve her line of business. In 2011, she started accepting Office Plants Supply, and Maintenance service. Christmas Hampers or Baskets was also included in her product line. In the following year, 2012, she included in her service, the Singing Telegram through the owner's cousin who is a professional band string player, and singer.

FLORENCE still plans to bloom like flowers, and to grow like flower plants do, to serve more customers, and to help more people have jobs.