Sigil Digital Marketing - Paranaque City, Philippines

As any modern marketer would tell you, television's viewership has dropped significantly in the past few years. TV ads no longer hold the potency it once did. Thus, more and more advertisers are turning to the online audience instead, and rightly so — according to a study by MarketingCharts in 2015, less and less young adults are tuning in to traditional TV and are opting for its online counterpart instead. Web sites like YouTube and Netflix that offer alternatives to the usual television experience do nothing to help the drop in television viewership; their comfortability and accessibility easily trumps over TV's fixed schedules selective programs.

This transition over to the “internet” side of things didn't come without a cost — in fact, it's even more difficult to advertise online due to the very limited viewing window every ad gets. For example, YouTube plays an ad every time a video is played, yet most of them only go on for 5 seconds before users are given the option to skip it. This means that strong, engaging content must be presented within the first 5 seconds in order to successfully reel anyone into watching the rest of your content, or you just wasted all your money on posting ads no one would ever even bother to look at.

Gone are the days when advertising solely relied on fliers, banners, billboards, or television and radio commercials.

Now, the rise of the internet has wholly transformed the way people shopped and purchased things — these changing times call for renewed marketing efforts. These traditional campaigns just won’t cut it. You’ll need to keep up with the myriads of emerging trends. It simply won’t be enough for you to invest in billboards or commercials — you also need to plunge into the dynamic world of the internet.

If you want to get the best out of your marketing efforts, you have to devote extra attention to online advertising, which ranges from your social media channels, to your website, to your blog posts, and so on. When done well, you can reach more people in a few weeks than what old-fashioned tactics can do in months.

Operating a business of any sort means encountering a plethora of problems and obstacles; it's how these problems are faced and overcome that dictates success. We strongly believe in the core principle of creativity when it comes to tackling problem solving. Our diverse backgrounds and accumulative experience in the world of SEO and digital marketing are exemplary - a skillful grasp of multi-dimensional thinking. In the realm of business and branding, we are well equipped to work on any challenge with the tools of expertise all built from the roots of our creative facets .

Our company always aims to work with our clients on a shared dynamic of creative interplay in order to fully realize the avenues for your exponential growth.