The SM Store - Pasay City, Philippines

SM had its beginnings in 1958, when Mr. Henry Sy Sr. opened the first Shoemart Store in Rizal Ave., in downtown Manila. The store boasted of good quality merchandise, innovative visual display, and creative salesmanship - things that were unheard of in those days. Through these factors, SM was able to gain a loyal following of customers, which opened doors for its growth. The Company expanded its shoe store chain in the sixties to accommodate the increasing demands of its customers.