Job vacancy Brand Manager (FMCG)

Executive search firm Monroe Consulting Group is recruiting for a Brand Manager role on behalf of a renowned food FMCG company. This role is responsible for brand building and generating demand through effective, strategic marketing planning and product development. Working setup is onsite in Pasig City.

Responsibilities:

• Marketing Execution : develop marketing plans and brand strategy, handling all aspects (Advertising, PR, media) and Translates brand strategy into actionable marketing plans.
• Marketing Innovation: Applies innovative ideas to long-term planning and leads the innovation process, working with Global Marketing and local teams.
• Market, Customer & Competitor Insights: Manages consumer target development and consumer insights. Conducts surveys the field for opportunities and threats.
• Strategic & Operational Business/Market Planning: Leads in creating the business plan.
• Data Analysis, Interpretation, and Communication : Synthesizes data from various sources to provide holistic analysis and recommendations
• Performance and Program Metrics: Uses analytics to assess the performance of programs and marketing activities

Job Requirements:

• Bachelor's degree in marketing, business administration, management or any business - related course
• At least 4 years of working experience in Marketing is required
• Experience from FMCG industry is highly preferred
• Amenable to work onsite in Pasig City